In 2019, advertisers are shifting their budgets from traditional Cover Ads to Bottom Ads because of google's policy which would punished the Cover Ads.
As a local king of inline video Ads, OneAD needs to design our Bottom Ads ASAP chase orcompetitors.
1.Join OneAD's ad format product line and accelerate its product development speed.
2.Develop sticky-in-bottom Ads formats to grabe market share from competitors.
2020.1~2020.12
PM*2
RD*3
RD Leader*1
Visual Designer *1
UIUX Designer
Web
The first MIB ad format, prove feasibility and who much supplier ( media site ) we can get.
Display a 3 sec cover animation that can avoid punish by google.
Big Banner Carousel, which user needs to swipe up normal banner first.
3D perspective and universal size small banner in the default position. ( → Prototype )
Implement Lottie.js to enhance H5 animation's performance and make it controllable. ( → Case Study )
1. Observe Ad format performance across campaigns by Superset
( https://www.notion.so/Superset-iOS-Safari-CTR-0b410c69f21f45f1ab8039290dbe8fa7 )
2. Single Ad format A/B Test by setting several campaign placements.
3. Test ideas by prototypes and evaluate by internal user testing.
Impression of MIRT vs MIB Gallery, prove that MIB Gallery's impression has catch up.
Impression comparison of MIB series. Show that MIB Gallery is make a big lead than others.
My biggest success is I bring design thinking into PM→RD develop SOP. I disassembled complex requirements from other different departments. Become a controller of product design pace, other than a pure passive executor.